Let us explain what digital printing is.
Quite simply, a digital based image is utilised to print directly onto a particular form of media. It can be a cost effective way of printing as it does not require things like plates to be made so is particularly suitable for short print jobs.
We would go as far as to say that digital printing has taken the print industry by storm being used extensively within the print industry. We have been using digital printing for a significant period of time and have certainly found that it can be useful in certain situations.
It can be used for many things but is particularly useful to print items on demand. For instance, you probably don’t want to order 5,000 business cards as it could take years for a small to medium sized business to use them up and it is quite possible that the contact details may change so, if this were to happen, you would have a lot of wastage and it would not have been cost effective. With digital print, you can order your business cards in lower numbers more frequently – much more cost effective.
This form of printing enables you to personalise your marketing material so would be ideal when carrying out a direct marketing campaign. It is a well-known fact that you will achieve a higher success rate with your mail-shots if you are directing your communications to individually named persons.
Photos can have their colour corrected and be retouched prior to being digitally printed making this system useful when producing the likes of wedding photographs.
So, as you can see, there are a number of benefits with digital print.